Amazon prepares a new division in Spain. This is Amazon Fresh , your online supermarket, which is finalizing details to land in our country .
Amazon Fresh is a service specialized in the online sale of all kinds of food and has extensive experience; since 2007 in the city of Seattle, the origin of Amazon. The American company wants to gain a foothold in Europe, specifically, in the unexplored market of Spain Even so, it is already operating in Germany and is also preparing to reach the United Kingdom United imminently .
The new Amazon is already recruiting staff in Spain to launch from the operations center it is preparing in Pozuelo de Alarcón in Madrid El service promises more than 1,000 products to buy online and that they arrive at our homes in one of their green trucks. For example, in the United States the shipping is free from a spending of $300 per year .
Amazon Fresh wouldn't be the first supermarket in the country to allow online shopping and shipping, but unlike the current scenario, Amazon already knows better than anyone how the online terrain works. And they will have to face the fact that food in Spain only accounts for 0.8% of online sales, which means that there is also room for growth .
We will have to see if Amazon Fresh becomes competitive and interesting for the Spanish population. It remains to wait for the launch of the new Amazon headquarters in our country to become official .