2023 Author: Donald Evans | [email protected]. Last modified: 2023-05-21 05:03
The Swedish Highway Code includes a new sign: Caution! Pedestrians Using Cell Phones Sounds like a movie, but what started as an ad agency initiative has finally become official. Clueless pedestrians is not something exclusive toSweden , but we find them in any city on the planet, sometimes causing accidents.
Therefore, a triangular sign with red borders warns of their danger. Inside, we see a couple walking while checking their mobile phone, something that is more than usual.
The idea actually comes from Jacob Sempler, a publicist who was hit by his mobile addiction and who after that decided to team up with his partner Emil Tiisman to create this signal. Obviously it was not something approved by the highway code.
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In this time they have been shared on social networks as a curiosity that has attracted many people. But finally the “Pedestrians Using Cell Phones” sign has become a reality,even though they were first withdrawn as unofficial.
Of course, let's not think that it is a warning to pedestrians, but in reality it is to cars as the warning before an area with schools or a pedestrian zone. Now we are talking about an area in which the danger is pedestrians using mobile phones.
It will be necessary to see if this Swedish reality ends up moving to other countries like Spain or the rest of Europe, where it is common to find clueless pedestrians through their smartphones.