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Advertising is what gives life to Google and more specifically YouTube, allowing it to maintain free services and develop products like Google Chrome. Businesses all over the planet pay the video platform religiously the price demanded for their ads, and it compensates them. With a viral video on YouTube you can achieve what other ad campaigns have not achieved in years.
To give an example, Mixta's duck added almost 5 million views on his YouTube channel. Coca-Cola's most-watched ad on YouTube reaches a whopping 22 million views, among many other hit ads from the company. Advertising companies and Google know that it is a gold mine.
YouTube debuts 360-degree ads
Earlier this year YouTube debuted 360-degree videos, giving users the ability to pan the image to change the point of view in any direction. In a short time known firms such as Coca-Cola or Nike began to use this technology to record their ads and upload them to their respective YouTube channels.
A clear example that 360-degree videos are more successful than the usual ones is the Coca-Cola commercial that was filmed to celebrate its 100th anniversary and that had an audience of 36% more than on television.
How to record in 360 degrees?
To make a 360 degree video we will need one of the cameras supported by Google. Among them we can highlight the Ricoh Theta, Kodak SP260, Giroptic 360cam and the IC Real Tech Allie among others.
We don't know if this technology will even reach the cinema, but what is clear is that it is a tremendous success. We can enjoy the experience of viewing in 360 in the following video:
How about 360-degree videos on YouTube? Has it caught your attention? Do not hesitate to leave us your opinions in the comments.