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The virtual mobile operator Simyo reaches 700,000 customers, quite a milestone after getting more than 200,000 customers in the past year. It seems that the formula of “Create your rate” works to attract customers in the mobile telephony market.
There are many users looking for a rate that suits their needs and, for this, Simyo's proposal has been satisfactory. In addition, the operator belonging to Orange ensures that half of the clients are recommended by current clients. Let's remember that Simyo went from KPN to Orange to be, together with Amena, the complementary offer of the orange operator.
The key to this growth could be determined by “Create your rate”, that is, the customers of Simyo can set their own rate to pay for what they really need.
Create your rate
Simyo's “Create your rate” allows us to choose between 120 different combinations,also being able to choose between prepaid and contract.
We have the possibility of creating a rate with 0 MB of data included up to 3GB, with 0 minutes on calls included up to 300 minutes, and with 0 minutes of calls to Simyo customers up to 100 minutes.
Also, we have another possibility which is to choose between rates predefined by the operator or include a smartphone in the offer to pay for it month by month.
On the other hand, Simyo offers Orange's 4G network coverage and does not have permanent contracts in any of the modalities.
The growth of Simyo to 700,000 customers shows that customers are willing to change operators to get a rate adapted to their needs.