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Users increasingly prefer to read less and watch more audiovisual content, which is why Facebook announces Facebook Watch, the video platform to compete with YouTube. This would be a dedicated place where users can go to watch their favorite videos.
This functionality has its origins in the Video tab announced in the US last year. Now it's time for Watch, this platform will be available on mobile devices, computers and laptops and users will also be able to use it in the TV application.
Among the content we will see on Facebook Watch are shows, which are made up of live or recorded episodes and follow a theme or story.
Watch has incorporated a watch list that allows us to know the content we are watching, such as a specific show.
This Facebook platform is designed to help you discover new shows, based on what your friends and environment are watching. When viewing any of these contents, users will be able to comment on them and connect with friends while watching a new show to talk about it.
Facebook Watch, determined to take the videos
This is a platform that will be open to all creators and publishers who are looking for an audience, allowing them to create a community of followers and also serve to broaden the variety of Facebook programs that can be successful.
Some of the shows that have been setting the standard with Facebook Watch are, for example, Nas Daily who publishes a daily program or Gabby Bernstein, who between recorded and live episodes connects with her fans to answer questions.
Facebook Watch, the video platform to compete with YouTube also seeks to create a community as robust as youtubers, who dedicate themselves to exploit the full potential of this service and can monetize their participation.