It is never too late if happiness is good, and that is what seems to be on their hands RTVE, Atresmedia and Mediaset when they are ready to launch their own NetflixThese companies dedicated to multimedia in our country join forces and are preparing what would be a more than interesting service.
The idea of RTVE, Atresmedia and Mediaset is to confront the audiovisual giants that we know from Netflix, HBO or Amazon. Exactly shortly after learning that Movistar is the one that can boast of offering Netflix in its television offer to its customers.
A proprietary platform open to all DTT operators and which is initially based on compiling the visual content of the three communication groups and known by all. It is the HbbTV technology that will give way to services related with diversity and a quality television offer that encourages subscriptions to this platform.
But it will not only be to unify the content of RTVE, Atresmedia and Mediaset to be able to enjoy programs from the beginning even though they are already being broadcast, but the next phase is the one that wants to focus on services like Netflix by offering additional OTT service.
It would be at the beginning of 2019 when we could start enjoying that OTT (Over the Top) service. This movement is mainly due to the fact that linear content is being displaced by on-demand content in which the user is the one who chooses what they want to see at all times.
In an exponential increase in subscribers to streaming services such as HBO, RTVE, Atresmedia and Mediaset do not want to lose money in order to prepare their own Netflix with which to compete against those "giants" who are even looking for a way to launch their own newscasts.
