In many countries it is forbidden to go outside because we are in quarantine to prevent the spread of the coronavirus Now, a advertising campaign would make you not skip the quarantine and stay at home if you don't want a "spoiler" of your favorite series of Netflix
Netflix is one of the streaming video platforms that have given the most talk because just a few days ago the American platform was forced to lower the quality of the content. We also discussed whether or not the reduction in quality would make a subscription to the platform cheaper.
The campaign aims to ensure that users take quarantine seriously and not skip it. For this reason, Seine Kongruangkit and Matithorn Prachuabmoh, two Thai students who were studying in Germany, upon returning to Thailand observed that the measures imposed for the population were ineffective and decided to do something about it.
Therefore, they decided to prepare an advertising campaign called StayTheFuckHome It is an advertising campaign with real "spoilers" from Netflix productions that they would be in public spaces that we currently cannot go to except for exceptions such as Stranger Things, Narcos, Kingdom…
All advertising with "spoilers" would be removed before the return to normality, so we would not have to see a preview from our favorite series when we take public transport if we respect the quarantine. The idea arises from all the news around the world that shows that the quarantine is not being respected.
It is without a doubt an ingenious campaign that will help more people stay at home since that way they will not be able to infect or catch the coronavirus, the most effective method so far to prevent its expansion, they will not even have to see an unwanted spoiler.
What do you think of Netflix's new ad campaign? Do you think it will be useful?