Google has always moved with the goal of being leader in the marketand has succeeded in many fields. And on some occasions, it has achieved it by buying another company to position itself.
And now Google seems interested in buying Spotify to compete against Apple, which recently bought music streaming service Beats Audio. Years ago it was known that Google looked favorably on Spotify, but now the negotiations between these two large companies have emerged.
Apparently, Google has been testing Spotify since the end of last year, but Spotify, aware that they are market leaders and that Google is not short of money, are asking forToo high a price… even for Google The amount Spotify has requested has not been revealed, but if Google has to think about it, it is really high.
If an agreement is not finally reached, Google would go ahead with its plan to release its own streaming music service, something already announced by Google after the acquisition of Songza, another streaming music service that offers playlists based on the user's mood or time of day.
But the truth is that the plan is to buy Spotify and have the value of the brand and those who now run Spotify, service that until now no one has managed to get out of the first position in its sector.